The Inbound Methodology
Over the last decade human behaviour has altered subtly but significantly as a direct result of digital technology. Internet everywhere, all of the time, on a mobile device in your hand. Access to all of that information has changed the game.
The ‘inbound method’ is not a fad or a specific marketing strategy, it’s the culmination of everything that marketers have learned about trading and growing in the context of modern, digital buyer behaviour.
The new methods acknowledge that inbound leads don’t happen by magic. You make it happen by using the new tools to deliver content that appeals exactly to the right people (buyer personas) in the right places (channels) at the right time (lifecycle stages).
There are a great many CRM systems but ask anyone in the inbound game and they will rave about HubSpot. A few years ago it was the new kid and now it’s the outright champ. It’s massively popular and sets the modern standard for marketing software and CRM.
Don’t take our word, Google it. In our opinion it is to marketing what Xero is to accounting. If you are not yet in love with HubSpot hit the button below to learn more.
The Inbound Process In a Nutshell
Content Marketing to Get Customers Coming to You
Traditional outbound marketing was all about interrupting people. Inbound marketing is about being seen and heard by strategically placing content in all the right places at the right time so they come to you of their own accord.
Everything Gets Measured
Digital marketing tools are incredible! In the past we measured site traffic and sales. But now we can now see so much more. Every activity produces a measurable result and we can see in great detail who is aware of us, interested and showing buying signs while they happily go about their own research.
Are You Ready to Make Content to Attract Interest?
Word of mouth is now rocket powered and your buyer has access to all of the information at all times. It’s safe to assume that customers will have already seen reviews, images, videos and opinions from friends before they talk to you.
The control has shifted from the seller to the buyer and the customer leads the dance.
Customer First Culture
Grow your customers and you will grow. Sounds simple but that really is the kicker. Customers are at the centre, not your products. You need to understand and document who your ideal customers are and focus on how to increase their sales, not yours.
If you can help your customer to grow their team, they will become your champion evangelist.